Dear E-commerce Seller,
E-Commerce Power is filled with encouragement, practical advice, tips, strategies, proven online marketing methods - all organized to help online entrepreneurs. Plus a terrific collection of interviews, including:
Mike Brown, Death Wish Coffee (pg. 21)
Zac Martin, Yellow Hammer Tools (pg. 48)
Alex Shirley-Smith, Tentsile (pg. 60)
Lisa and Jared Madsen, Madsen Cycles (pg. 78)
Ashley Turner, Farmbox Direct (pg. 94)
Cinnamon Miles, Pixie Faire (pg. 126)
Daniel Leake, Catfish Sumo (pg. 168)
Atulya Bingham, The Mud Home (pg. 214)
In E-commerce Power You Get:
Page X (Introduction): An explanation of how most e-commerce sellers fail.
Page XIV (Introduction): A practical framework that explains how to scale up an e-commerce business for even the most novice reader called the E-commerce Flywheel.
Page XX (Introduction): 16 common e-commerce models.
Page XXi (Introduction): The niche brand model & why it's so powerful.
Page 2... Goal setting scientific outcomes.
Page 4... The Corridor Principle applied to e-commerce.
Page 5... The Paul Hawken Goal Setting System.
Page 6... The Mike Pettigrew Goal Setting System.
Page 7... The Eliyahu Goldratt Goal Setting System.
Page 8... The Tony Robbins Goal Setting System.
Page 9... The Ikigai Goal Setting System.
Page 9... The Harvard If/Then Goal Setting System.
Page 10... The Jordan Peterson Future Authoring Goal Setting System.
Page 11... 20 Questions To Help You Identify Your E-commerce Goals.
Page 17... The Iceberg Framework for creating a powerful brand.
Page 19... The Invisible Aspects of a powerful brand.
Page 23... Over 25 brand promises you can make (pick one).
Page 24... 24 brand archetypes you can use to create a powerful e-commerce brand.
Page 35... 8 commons strategies for selecting a valuable brand name.
Page 55... How to engineer social adoption.
Page 73... Paul Hawken's 7 Product Brainstorming Questions.
Page 86... The As-Is Product Audit & The Idea Audit.
Page 101... 13 Pricing Principles to help optimize your profit.
Page 134... 9 ways to improve your product photography.
Page 164... Defensive Marketing explained.
Page 175... 9 Mountains Of Traffic (understanding the major sources of traffic).
Page 200... Traffic Stacking strategies.
Page 212... What Jeff Walker taught us about product launches.
Page 226... The 5 Mindsets of an e-commerce manager.
Page 232... Robert Kiyosaki's 5 Core Business Concepts.